GARDENING MANAGEMENT TOOL
Designed & implemented
new booking platform
Davey Tree is a well-known company that takes care of trees and landscaping for homes in the US. Their problem is that customers struggle to find and access services online because they don’t have a single, easy-to-use portal for all their needs.
Timeline
2 months
Background
Davey Tree is a leading tree care and landscaping service provider in the US, dedicated to delivering quality service to residential customers. Currently, they lack a customer portal that allows users to view and manage the properties being serviced, along with related proposals and services. While there is an existing online payment portal for viewing invoices and making payments, it doesn’t provide the functionality for customers to manage services for each property.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market research to identify existing scheduling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.
Design & Prototyping
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Implementation
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.
User Pain Points
Consistency with Branding: Users expect the portal to reflect the same visual and functional elements as the main corporate site, ensuring familiarity and trust.
Intuitive Navigation: The current wireframes may not effectively guide users to key functionalities. Enhancing layout and navigation will be crucial for user engagement.
Centralized Access: Users desire a single platform to access all services, which requires seamless integration with existing systems to provide a unified experience.
Critical Landing Page: The main portal landing page must be designed to capture users' attention and facilitate easy access to the most frequently used features.
Responsiveness: Users expect a responsive design that functions smoothly across various devices, enhancing accessibility and user satisfaction.
Insights from Research
Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.
Personalization
Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.
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The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.
Intelligent Scheduling
AI algorithms analyze user preferences, availability, and priorities to generate optimized schedules.
Calendar Integration
Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.
Personalization
Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.
The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.
Intelligent Scheduling
AI algorithms analyze user preferences, availability, and priorities to generate optimized schedules.
Calendar Integration
Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.
Personalization
Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.
Throughout the development of the MyDavey Portal, several key challenges emerged, particularly due to multiple partners involved in this project. Another partner agency was developing it as a result there were communication gaps that were identified.
Complex Communication Process:
One of the primary challenges was navigating the complex communication channels. Multiple levels of communication created potential for misunderstandings and delays. Feedback often had to pass through several hands, leading to different interpretations that could impact implementation.
Feedback Interpretation
Variations in how feedback was interpreted by different team members complicated the design and development process. Ensuring that everyone was on the same page required extra effort in clarifying expectations and confirming understanding.
Integration with Existing Systems:
Coordinating the portal's integration with existing systems like SAP and Microsoft Dynamics posed technical challenges. Aligning backend functionalities with the user experience required meticulous planning and frequent collaboration.
User-Centered Design Balancing
Striking a balance between maintaining the corporate site’s branding and introducing new features demanded careful consideration. The design team faced challenges in ensuring that the portal remained user-friendly while reflecting the established brand identity.
Stakeholder Alignment
Engaging multiple stakeholders with varying priorities sometimes led to conflicting requirements. Aligning these interests while keeping the project on track required ongoing negotiation and compromise.